Zoopla has a new ad campaign, and it involves hermit crabs. The brand noted that they chose hermit crabs because they’re expert movers. Via the Zoopla site:
There’s a very good reason we’ve chosen hermit crabs to represent Zoopla – the creatures are expert home movers.
Hermit crabs have soft abdomens which they protect by salvaging shells that once belonged to other sea animals and climbing into them. When they outgrow their current shell, they begin searching for a new larger one.
But the selection process is not one a hermit crab undertakes lightly. The next shell must be roomy enough to allow for further growth, but snug enough to stay on its back. The quality of the shell should also be good – defects such as holes or rot will cause problems down the line.
No surprise then, that the shell exchange process is one of the most stressful times in a hermit crab’s life – especially where the availability of desirable shells is low.
If you’ve ever moved home, this is all probably starting to sound familiar. And that’s why we believe the hermit crab is the perfect candidate to highlight the range of tools, services and advice on Zoopla which make the moving process smoother and more straightforward.