Dutch production company Studio Smack imagines what your branded dreams might look like when infected by branding (and of course Coca-Cola would be into this new tech first):
We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place, so it seems. But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future. This animated short is an impression of a dream infected by a brand we all know …
The short film was commissioned by MOTI and Dropstuff, deconstructing elements of a major brand (Coca Cola) and adding them into the branded dream in subliminal messages. The curved white on red lines are there, as are the polar bear, and the bubbles – all without mentioning the brand. Before you click on it, turn up the volume – the sound design’s great as well.
About Studio Smack
Studio Smack consists of animators Ton Meijdam, Thom Snels and Béla Zsigmond, all of whom studied at the AKV|St.Joost in Breda (Art Academy), The Netherlands. Their animated films have gained awards at several international festivals, including the Dutch Design Awards, the Netherlands Online Film Festival 2006, and the International Music Video Festival Paris 2015.