Volvo’s amazing new films about the resilience of the human mind form part of its campaign “Human Made Stories”, including this great short. Via Adweek:
Volvo journeys to the bottom of the sea and explores the remarkably resilient recesses of the human mind in these evocative, intense and ultimately uplifting brand films from London agency Valenstein & Fatt.
Keeping the cars themselves mostly in the background, directors Edward Lovelace and James Hall (aka, D.A.R.Y.L.) tie the automaker’s quest for innovation to personal achievement and the qualities of the human spirit that can help us beat daunting odds and overcome adversity.
Produced as part of Volvo’s ongoing “Human Made Stories” partnership with U.K. TV service Sky Atlantic, each film clocks in at over five minutes and packs plenty of emotional power, punctuated by poetic imagery and memorable moments. Telling true stories, they transcend the content model to deliver food for thought and some pretty impressive feels.
That’s particularly true for “Music of the Mind,” which focuses on a gifted English violinist named Rosie who suffers a catastrophic brain injury that silences her performing career. Many years later, she rejoins her orchestra thanks to technology that reads brainwaves and translates thoughts into melodic phrases for others to play.