As votes are being counted, here’s a look back at some of the good, the bad and the weird in US Presidential Election advertising & design. Disclaimer: here at Starship, we’re not fond of Trump to say the least.
Unsurprisingly, Hillary Clinton has again run a highly organised, well-funded campaign, this time engaging heavyweights like Droga5 for some ads and Pentagram/Michael Bierut for her branding. Wikileaks (amusingly) revealed some of the background process that went into her branding here. Above, “Roar”, is her final campaign ad for the year.
Like the Obamas, Trump, Hillary and Tim Kaine have done their rounds of social media / talk shows in an attempt to reach younger votes, including this (hill)arious segment on Between Two Ferns:
“She told her team she wanted to do it, and that she really liked the one with President Obama, so that kind of made the process really easy,” says comedian Scott Aukerman, who directs and executive produces the series. “We didn’t have to go through the hoops we sometimes have to go through in order to even get Hollywood people to do it.” – Politico
… and Tim Kaine’s less successful attempt at learning millennialspeek:
The GOP haven’t been a stranger to odd attempts at advertising, notably Rubio’s “Morning in America”-inspired ad that accidentally used Canadian footage:
We’ll close out with our favourite political cartoon from this election season. Good luck, guys.
