https://www.youtube.com/watch?v=o9lXgzEFkuo
United Airlines’ Team USA 2016 ad for Rio Olympics turns the airline check-in course into an obstacle course for athletes. Via Adweek:
The 60-second spot “One Journey. Two Teams.” will first air during the opening ceremony next Friday. It resembles past efforts from the brand in that it stars both United employees and American Olympians doing their best to get to the gate on time.
The athletes featured include volleyball star Kerri Walsh Jennings, two-time gold medal soccer player Carli Anne Lloyd and four-time gold medal swimmer Missy Franklin, among others.
The ad, created by United agency of record mcgarrybowen, also features a Rio-style remix of the client’s theme song “Rhapsody in Blue” courtesy of audio production company Yessian Music, which recruited authentic Brazilian street musicians to help create the very active re-imagining of Gershwin’s classic. The voiceover for this spot comes from Mr. Bourne himself, Matt Damon.
“Our 2016 Olympics advertising was a great way to engage and showcase our employees and our partnership with Team USA,” says United managing director of marketing and product development Mark Krolick. “The United team works incredibly hard year round to transport U.S. Olympians and Olympic hopefuls to training, competitions and the Olympics and this campaign demonstrates that in an upbeat, fun and optimistic way.”