Turkish Airlines with DC

https://www.youtube.com/watch?v=qpk8eSpRBnY

Turkish Airlines ties in with the upcoming Batman v Superman film, with faux ads advertising flights to Gotham City and Metropolis. Tying in to large franchises coming to film is nothing new of course (remember: the Star Wars marketingadpocalypse last year), but it’s funny watching Batfleck introducing Gotham in the ad. “There’s never been a better time to visit our great city.”

https://www.youtube.com/watch?v=TReIozZ1b10

The Batman vs Superman / DC Comics marketing train has been starting to rev up, as the movie’s positioned to come out in theatres a week before Marvel’s vaguely similar version (this time pitting Iron Man vs Captain America). The BvS film is not part of Nolan’s highly successful Batman reboot, but is a new reboot under Zack Snyder’s helm, following Man of Steel, and apparently is set to address the consequences of MoS (particularly: the part where Superman’s grudge fight ends up trashing Metropolis for a surreal 20 minutes). The film will also introduce Gal Gadot’s Wonder Woman, who is surprisingly still wearing her old-fashioned pinup swimsuit-esque gear, even though her male compatriots, Batman and Superman, have received upgraded and more contemporary uniforms. Regardless, it’d probably make decent popcorn material, and will be opening in Australia on 24 March 2016. Enjoy!

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