Casillero del Diablo has the most elaborate ad campaign for a wine we’ve ever seen – titled the Wine Legend, set up to look like a film. We saw it this weekend in prerolls before John Wick and for a moment, almost thought it was a film with a really silly premise. Great series. For others in the set, see here. The award-winning campaign has gathered several awards:
The UK’s prestigious Harpers magazine celebrated our campaign in the “Engaging the Consumer” category in its Harpers Wine & Spirit Awards in recognition of its great quality and production.
Just a day after receiving this great news the international magazine The Drinks Business recognized Wine Legend in the “Best Consumer Campaign” category in its 2014 Drinks Business Awards.
“Our winning campaign was spearheaded by a film that brought a wine brand to the attention of a whole new audience, it managed to connect fantasy with reality. It’s sexy, exciting and what we want wine to be,” noted the jury of the event.
Added to these important achievements are two new awards from the international Oenovideo Festival in France. The jury voted our trailer-type film worthy of the “Prize for Creativity and Imagination” and another for “Best Film for a Promotional Campaign.”
“A lot of creativity. A brilliant idea for telling a story that has been repeated so many times for more than a century in a totally innovative way. The casting was well done. In less than two minutes we have suspense and emotion. We are riveted. What more could we want?” said one of the festival judges.
These important distinctions are added to other awards at the end of 2013. The first was from the Chilean Design Association, which named Wine Legend the winner of the Digital and Multimedia category.