The Returnship

https://www.youtube.com/watch?v=d6C6TNisgCs

SapientNitro has debuted its 10 week paid pilot ‘Returnship’ program, for people looking to return to adland after leaves of absences for family/other careers/breaks and so on, to help people like Sue Vering:

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune. By 2005, when circumstances dictated a return to agency life, she found herself at FCB Chicago, on the KFC account, and struggling to fit into a world that had grown unfamiliar during her absence. Many nuances of the business—from technology and workflow to the office jargon—seemed strange. “It was a lot more difficult than I thought it was going to be,” said Vering. “Even coming physically to an office every day was disconcerting and disorientating. You put up this front that it’s seamless. It’s not.”

https://www.youtube.com/watch?v=Cfmemz0d5c8

The program is part of the 3% Conference. The concept of a ‘Returnship’ was originally coined by Goldman Sachs in 2008, to ease the transition of ‘high potential’ people who had left the job market for some reason or other (such as for maternity care) back into the industry.

Read more at invisible careers.

Posted in
Scroll to Top