https://www.youtube.com/watch?v=zuOiNjpkEFY
Falkor of the NeverEnding Story is the latest spokes(dragon) for Spotify, as part of its latest campaign focusing on the stories behind the songs. Brought by Wieden+Kennedy, the latest campaigns go in a series of directions, including relying on 80s nostalgia to the current political climate, trying to hook in an audience by telling stories about how/why its users really seem to like certain tracks. For the NeverEnding story campaign, the premise comes from how Limahl’s song “The NeverEnding Story” is streamed at least once a day, worldwide, somewhere. Falkor (voiced by Alan Oppenheimer, just like in the original movie), discusses this factual tidbit with Atreyu on his back, except that Atreyu is no longer a child but a man in his 40s.
Behind the scenes with Falkor:
https://www.youtube.com/watch?v=R0b5cvMeRZQ
The other two campaign videos are focused on other odd little tidbits, such as how the Flo Rida song “My House” tends to keep appearing on users’ playlists about moving, particularly about moving to Canada:
https://www.youtube.com/watch?v=XE9DaSxwEr4
And about how Pope Francis happens to have a rock album:
https://www.youtube.com/watch?v=mUbhWUu2Jbo
Rolling out over mainstream and digital, the campaigns strike a quirky note and are supported by out-of-home ads and even a large life-sized mural of Falkor, painted in Williamsburg, Brooklyn (but of course).