https://www.youtube.com/watch?time_continue=6&v=Ds01BhsDSu8
Crispin Porter + Bogusky Miami’s ‘Commercializer’ for Letgo lets you build your own Hollywood-style commercial – and it’s been used over a million times. Via Adweek:
“Finally, a way to create that Hollywood-style commercial your secondhand listing deserves without the inconvenience of actually going to Hollywood,” the site says.
Since rolling out the feature in April, CP+B reported that fans of the site are making over 10,000 custom videos each day and about 1.16 million total videos to date. That’s a pretty big feat for a mobile app that wants people to take that old (possibly very embarrassing) junk in their garages and make public listings for it. The fact that people are willing to share their listings on social media has been a happy surprise for the CP+B Miami team.
“That’s great, purely as a numbers thing, but if you go onto Facebook and you search the hashtag #LetgoCommercializer, the very tiny number of people who have their Facebook profile comments set to public—if you just read through those, the kind of feedback we’re seeing is almost unheard of,” said Jay Gelardi, CP+B Miami executive creative director.
“Oh man. LetGo turned my ad for my coffee table into a commercial. This is amazing lol. It’s pretty rad,” one Facebook user posted when sharing her commercial.