The Barkley Family is back for Subaru, in time for Superbowl. Via adweek:
The first new spot, a :60 titled “Puppy,” is the best of the lot, showing a tired Mr. Barkley driving around at night with one of his pups, trying to get him to sleep. It’s one of those themes that just instantly connects with parents—McDonald’s did a memorable take on it with its wonderful drive-through ad back in 2010. The Subaru spot is great, too, taking its time in slowly building the humor, with some great facial expressions from the doggie driver.
More doggy family ads:
The new ad campaign builds on the “Subaru Loves Pets” initiative, which supports the ASPCA with sponsoring pet adoption programs. Subaru also released a special doggy emoji for Twitter which auto-populate when a tweet features the hashtag #DogApproved. From Alan Bethke, Subaru America’s vice president of marketing:
“Subaru and its customers have a deep connection to pets. Eight out of 10 Subaru owners are pet owners, and our brand continues to support the causes and initiatives that our customers care about. The new ‘Dog Tested. Dog Approved.’ campaign puts the Barkley family in the driver’s seat to help celebrate this shared love.”