Mat Maitland’s surrealist work for Komono watches is inspired by the art of René Magritte. The Belgian watch company’s campaign ad pays homage to the artist, a Belgian 20th Century master of surrealism, in a collection of 6 watches. According to Komono:
His deceptively simple juxtapositions of day and night, of ordinary things in an exceptional context created a unique visual language that remains instantly recognizable and unparalleled to this day.
Komono feels a kinship to Magritte that extends beyond their shared geographical birthplace: we are also fond of ignoring the ‘rules’, placing the common fashion accessory in an exceptional context, creating unexpected combinations and blurring boundaries between high art, fashion and design.
The dream-like, surrealist style of Magritte is translated into six unique watch designs. All watches have a unique printed wristband with leather details of an embossed Magritte signature. Each piece depicts a different detail of a particular Magritte painting and comes in a unique, limited edition Magritte packaging.
The entire capsule collection will be available starting May 4th 2016 at selected online and offline retailers.
Born in 1898, René Magritte was best known for his often witty surrealist paintings such as “The Pilgrim”, and has influenced pop, minimalist and conceptual art.