A student’s viral adidas fan commercial plays on nostalgia, highlighting the story of an elderly German former marathoner. Via Mashable:
This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
The 1m:40s commercial revolves around an elderly former German marathon runner. He’s spending a monotonous existence in a rather unlovely retirement home, until one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run. The retirement home repeatedly try to quash his quests for freedom, but the end of the advert will see you stand up and cheer. Or cry. Or both.
Yet sadly, this ad is just a spec spot, and was ignored by Adidas’ communications department.
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugen told The Huffington Post. Anyway, we think Adidas made a mistake in doing so, and after watching the ad again, we’ve got something in our eye…
Adweek has a further interview with the young filmmaker here. The film was his second year project, and incredibly, it was shot in two and a half days in January 2015 and edited in the following weeks.