https://www.youtube.com/watch?v=Ii_I1tgj5KY
The Star Trek tie-ins have started, with an ad for… mortgages? Really? In these ads, Vulcans try to buy a house on Earth. We’re not exactly sure why they would want to, given Earth kinda has a different climate than their home planet… but I guess people with no home planets can’t be choosers. Via AdAge:
The “Star Trek”-themed campaign was created by Pitch, Los Angeles, and is the result of a partnership between Quicken Loans and Paramount Pictures. The ads promote the upcoming “Star Trek Beyond” movie that opens in theaters July 22.
“Rocket Mortgage has this technology that is really ahead of its time,” said Art Steiber, VP-marketing and sponsorships at Quicken Loans. “When the opportunity came up to talk to the people at Paramount for the ‘Star Trek’ movie, it felt like it was a perfect fit. ‘Star Trek’ is an iconic brand, and we thought it could bring some attention to our product as well.”
In a 60-second spot, a Vulcan character named Sevek demonstrates how easy it is to use Rocket Mortgage to apply for a mortgage by answering a few simple questions on his smartphone (“Where do you want to live?” Earth. “Job title”? Life Coach).
At the end of the spot, Sevek says, “If I chose to express an emotion, I would say that Rocket Mortgage has made me the happiest humanoid in the galaxy.”