… with a second set of hilarious ads for Optus.
https://www.youtube.com/watch?v=Su6h866DrK4
In which Ricky Gervais questions the meaning of artistic integrity, and:
https://www.youtube.com/watch?v=WViNZSIlxMs
the matter of effort. We love it. Optus previously used Ricky for their Netflix launch, to similar hilarious effect. Via Mumbrella:
While the Netflix launch campaign only played across digital channels the next instalment is set to air on TV as well, and with some out of home elements. Corin Dimopoulos, head of brand and communications at Optus, said: “We took a risk releasing the initial Ricky video earlier this year and it paid off. Ricky clearly resonates with consumers who want a more authentic take on traditional advertising and we’re excited to continue to produce engaging and entertaining content.”
Charlie Leahy, ECD, Emotive added: “Our approach to content creation always starts with the audience. The first Ricky piece released earlier this year delivered over eight million streams with record sharing levels. The audience enjoyed it and wanted more. “This follow up once again allows Ricky to take control of the scripts and deliver it with his globally renowned comedy style. It was a privilege to work in a true collaboration with Ricky and the team at Optus on this content campaign.”