Real or Photoshopped? Here’s a fun quiz from Adobe for a Friday. Adobe is celebrating 25 years of Photoshop, and the little quiz is part of its campaign: some of the ‘real’ photographs are unbelievable. Near the end, a lot of us were just guessing.
About the 25th Anniversary
As part of the campaign, Adobe also released an ad. Edited by Goodby Silverstein & Partners (GS&P) produced and Rock Paper Scissors, it’s a montage of artistic works from around the world created with Photoshop, airing during the 2015 Academy Awards and has been watched nearly 1.9 million times on YouTube. The commercial won two AICP awards, a D&AD Graphite Pencil, and two Cannes Cyber Lions. Contributors to the project included Alex Amado, Senior Director, Creative & Media, Adobe; Timothy Plain, Producer, and Tod Puckett, Director of Broadcast Production, GS&P; and Grant Surmi, Video Editor, Rock Paper Scissors.
Client: Adobe
Project: Photoshop 25th Anniversary – “Dream On”
Length: 60 seconds
Product: Adobe Photoshop
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Directors: Adam Reeves, Patrick Knowlton, Will Elliott
Associate Creative Directors: Sam Luchini, Roger Baran
Executive Producer: Tod Puckett
Producer: Timothy Plain
Director of Graphic Services: Jim King
Business Affairs Manager: Heidi Killeen
Account Director: Joel Giullian
Account Managers: Cassi Norman, Chelsea Bruzzone
Brand Strategy Director: Anne Faricy