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Phones are Addictive

By Anya Ow / August 19, 2019 / Comments Off on Phones are Addictive

It’s not just you — phones are designed to be addictive. Your brain gets used to the little high you get just from the information overload. Via Vox: Today’s phones are hard to put down. Push notifications buzz in your pocket, red bubbles demand attention, and endless distractions sit at your fingertips. It can feel […]

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Bill Nye x Starbucks

By Anya Ow / August 16, 2019 / Comments Off on Bill Nye x Starbucks

Bill Nye in partnership with Starbucks? You’d think that’s a weird match-up, but I guess even famous scientists like ad money. Via FastCompany: Turns out the reason it looks like a Guinness and tastes like velvet isn’t magic but, of course, SCIENCE (like everything else in the universe). The four-minute video breaks down how and […]

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Mountain Goat IPA

By Anya Ow / August 15, 2019 / Comments Off on Mountain Goat IPA

Mountain Goat IPA had a series of hilarious ads during the Melbourne International Film Festival, which shows what you can do with a low budget. These are their earlier ads: they have a 2019 campaign with The Monkeys in Sydney, featuring a goat call center: Australian brewer Mountain Goat has launched GOAT Lager, an uncomplicated, […]

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NZ PSA: Quit for your Pets

By Anya Ow / August 14, 2019 / Comments Off on NZ PSA: Quit for your Pets

This New Zealand anti-smoking PSA asks smokers to consider the effect of their lifestyle and cigarette smoke on their pets. Via Adweek: You’re not going to like this ad, but that doesn’t mean you shouldn’t watch it. In its newest gut-punch of a PSA, the New Zealand Health Promotion Agency’s anti-smoking initiative, Quitline, reminds us […]

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Emporium Melbourne and… Persephone

By Anya Ow / August 12, 2019 / Comments Off on Emporium Melbourne and… Persephone

Emporium Melbourne ran a surprisingly elaborate ad at the Melbourne International Film Festival. For a moment we thought it was a perfume ad… Apparently, it was a collaboration with MIFF: For the first time, this year Emporium Melbourne collaborated with MIFF and Cos We Can to produce ‘Persephone’; a fashion short film, featuring Emporium Melbourne […]

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MIFF 2019: The Rest

By Anya Ow / August 12, 2019 / Comments Off on MIFF 2019: The Rest

We’re looking forward to catching The Rest at MIFF 2019, another film from acclaimed Chinese artist and activist Ai Weiwei. Via Vox: Ai and his team shot much more footage and interviews for Human Flow than they could use in one film, so they’ve followed it up with The Rest, which moves from the macroscopic […]

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Ode to Small Agencies

By Anya Ow / August 9, 2019 / Comments Off on Ode to Small Agencies

AdAge’s outgoing Small Agency of the Year, BSSP, has made a hilarious spoof of Nike’s famous “Jogger” ad as an ode to small agencies. You can watch the full video here. The original ad:

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Mustard ice cream campaign? OK.

By Anya Ow / August 8, 2019 / Comments Off on Mustard ice cream campaign? OK.

French’s has made mustard ice cream for its customers, which I presume nobody actually asked for. Since it went viral, it’s good marketing…? Via CNN: Another strangely specific national day for food is upon us. And the honoree, a condiment frequently found at barbecues and baseball games, is taking over the ice cream shop. For […]

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Burger King Brazil

By Anya Ow / August 7, 2019 / Comments Off on Burger King Brazil

Burger King Brazil has launched a new campaign featuring a blind person, Eduardo, who describes the sandwiches through touch. Via Adweek: Burger King’s latest Brazilian ad finds a unique way to showcase those senses while also promoting inclusion for people with disabilities. Ad agency David SP in São Paulo cast Eduardo, a blind man, to […]

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The Gods of Food

By Anya Ow / August 6, 2019 / Comments Off on The Gods of Food

The Gods of Food is a new mockumentary that takes the piss out of self-indulgent dramatic food shows like Chef’s Table. Via Netflix: Just like its inspiration, each episode will tell one chef’s life story with plenty of slow-mo shots of food being plated and classical music cues, plus commentary from culinary experts. While the […]

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