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This Target ad does get a bit long, but it’s a hugely heartwarming spot celebrating kids’ love of Star Wars and Star Wars nostalgia. With the movie coming in December, retailers everywhere seem to be preparing for a collective marketing tie-in. Speaking of which, has everyone seen the new BB-8 toy? Already touted as the […]

Happy Monday! IKEA has been on a roll lately with its ad blitz. Check out its latest ad, a play on cooking and kitchen decor, as the character slices and dices furniture together to make the perfect kitchen. The tiny little workable tap at the end is a nice bonus – just enough to be […]

Happy Friday! As the Martian prepares to roll into theatres, 20th Century Fox has launched a viral marketing campaign for the film, which involves Matt Damon getting stranded on Mars, and, quoting the movie, needing to “science the shit out of this” to survive. Famous astrophysicist and host of Cosmos, Neil deGrasse Tyson, has recently […]

Google has made the biggest change to its logo in 16 years, as part of its new identity family, showing how Google works across different media and how it interacts with people over different platforms. It’s certainly a cleaner, modern look! Check out the Doodle celebrating the rebrand as well, if you haven’t seen it: […]

Kids try dark chocolate for the first time in this hilarious ad for Splendid Chocolates by BBR Saatchi & Saatchi. That look of betrayal on some of their little faces. Brilliant! Via Adweek: “Most Israeli moms actually keep a full drawer stocked with goodies, which by the end of the week is bound to need […]

Blast from the past! Here is the 1980s DC Comics Style Guide, featuring the art of José Luis García-López. This included not just guidelines for artists but also for marketing and licensing teams, bringing all character designs roughly in line. Check the rest of it out on José Luis García-López’s facebook page. The late Dick […]

Good morning Monday. Here’s an appropriately sinister, creepy trailer for Banksy’s Dismaland. Wish we could go! Juxtapoz interviewed Banksy: This is certainly not a “street art” show—an art form Banksy describes as “just as reassuringly white, middle class and lacking in women as any other art movement.” The roster of artists ranges from Jenny Holzer, […]

Happy Friday! A star is born in this great ad for John Lewis insurance by adam&eveDDB, a great combination of comedic timing, choreography, setting, music choice and fantastic casting. We particularly love the fourth-wall-breaking little brother. Via Adweek: “The advert is heartwarming and features an iconic song, but most importantly it reminds viewers that John […]

The website that wouldn’t die, 19 years on: The site lay more-or-less dormant for the next 14 years. But that changed for good in late 2010, when the Internet, exponentially bigger than it was in 1996, rediscovered the site – almost entirely unchanged from its initial launch. It was reborn as a viral sensation, the […]

In flight safety videos. For many of us, we struggle to pay attention after the 100th time that we’ve seen them. Air New Zealand, however, has had a killer run of great in flight videos. Check out their latest: Created in partnership with Sony Pictures, the Men in Black video was created with the All […]