We love

This hilarious Mercedes-Benz ad gives kids un-crashable toy cars – and films the consequences. The cars had heavy-duty magnets installed, promoting the company’s Brake Assist System PLUS. The kids were… less than pleased with the result (Although we did like the enterprising kid who lifted up the car hood to see what was ‘wrong’), or, […]

This is Al Gore’s Open Letter to world leaders, calling for action on climate change. The ad is timed to appear ahead of COP21, the United Nations Climate Change conference in Paris next month. Viewers can help amplify the message by signing onto the Climate Reality petition. “Will our film make a difference? Maybe not,” […]

Hilarious set of ads from the Effie Awards’ 2016 Call for Entries, of friends and family telling ad people their (cringeworthy) ad ideas. The series is titled ‘Not Every Idea is a Good Idea’, running on Facebook, Youtube and email blasts. “Everyone who works in this business has been ‘pitched’ ideas by friends and family,” […]

Barbie’s new ad is part of its current brand evolution: “designed to encourage parents to reappraise the role Barbie can play in [a] child’s life,” according to Evelyn Mazzocco, global svp and general manager of Barbie. Led by BBDO San Francisco, the ad shows little girls being professionals in real life environments before cutting to […]

This 16 lens pocket camera, the Light L16, is designed to replace a DSLR. When you take a photo, the lenses fire at multiple fixed lengths at the same time, to fuse together a high resolution photo at up to 52 megapixels, and uses depth-mapping tech to allow you to adjust focus and depth of […]

Incredible photography series ‘Impermanent Sculptures’ by Vitor Schietti seems to show light dripping off trees – long exposure photos which combine in-camera light painting and post processing. Schietti says: The series is the result of several years of research on long exposure photography, and the usage of ND filters was vital to find a perfect […]

Happy Friday! Mark Zemel’s short film The Purrtraitist follows renowned, eccentric cat portrait photographer Larry Johnson around the Central Jersey Cat Fanciers show in Parisppany, New Jersey. Based in Louisiana, Larry Johnson is considered the “Bruce Weber” of cat photography, and flies around the world to take cat pictures, charging hundreds of dollars each time. […]

In this great PSA by Aardman Animation for Bristol Ageing Better, animals illustrate the experience of growing old and growing socially isolated – and what the elderly can do to be less lonely. More on Aardman’s website: Judith Brown, Deputy Chair of BAB and Chair of Bristol Older People’s Forum said: “BAB partnership has over […]

This impressive interactive ad for Swedish pension company SPP imagines two versions of the world in 2045: viewers can move the slider across at any time to ‘swipe’ between the worlds. Love how the sound overlays to give the ads a different atmospheric feel. Great detail in the scenes! Created by M&C Saatchi Stockholm, the […]

We do love our Wes Anderson style ads, with their iconic pastel colour choices, their distinct design minimalism, that unique aesthetic. Here’s a hilarious one for an optician, from Design Army, telling the story of an imaginary optician family: Some behind the scenes via How Design: The promotion shows the whimsical story of the eyewear […]