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The North Face is back with another cool, immersive shopping experience, again with their ad agency Innored. Innored created an immersive ‘outdoor’ experience for shoppers within a mall in South Korea, using VR, to promote the North Face Korea. Opening a pop-up store, Innored recreated a South Pole camp where customers could try on McMurdo […]

So we went to PAX2015 over the weekend…! For those who aren’t aware, PAX is one of the biggest gaming events in Australia. PAX was started by the people behind the immensely popular web comic Penny Arcade in 2004, when they decided that they wanted an exclusive gaming show. From a small 4,500 person event […]

Over the past few weeks we’ve seen Southern Cross Station blanketed in YouTube ads, which contained nothing more than the logo, a picture of a YouTube star and his/her number of followers. It was for us a puzzling ad spend: isn’t YouTube pretty much ubiquitous? You might as well advertise Facebook… but now that YouTube […]

This Shiseido ad titled “High School Girl?” has a great twist. From Adweek: [T]he ad closes with a shot of Shiseido makeup casually splayed around a piece of binder paper, upon which is written a tagline that’s almost too simple for an ad that’s otherwise so interesting: “Anyone can be cute.” If you watch the […]

Before Google, there was the New York Public Library – and others. The NYPL recently discovered a box of telephone enquiries from the 1940s to the 1980s, and they’ve been sharing them on their Instagram. Some of our favourites: Something to ponder if you go apple picking this weekend: "What kind of an apple did […]

The Rick Hansen Foundation is trying to change the conversation on disabilities by changing attitudes, creating accessible spaces and inspiring a more inclusive society. Established in 1988, following the completion of Rick Hansen’s Man In Motion World Tour, the foundation raises funds and awareness to create a world without barriers for people with disabilities. More […]

The Westin hotel chain has partnered with McSweeney’s to create a hilarious campaign – the Out of Office Generator. The generator creates quirky OOO messages – as well as short videos for you to share on social media. Great satirical left-of-field campaign. It’s part of the hotel chain’s multi-million dollar “You Need Better Vacation Days” […]

Yesterday the second Star Wars Force Awakens trailer was released, and the internet again went into collective convulsions (We did too… in the agency…) The online pre-sales of tickets has been, perhaps unsurprisingly, massive: though whether it’s all part of Disney’s considered marketing strategy or just the massive appeal of the Star Wars franchise itself, […]

Happy Back to the Future Day! Here’s an ad from Toyota. Via Adweek: In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They travel in a junky DeLorean that Doc Brown, played by Christopher Lloyd, […]

Google France has launched a mobile-first interactive campaign inviting people to explore Paris during “Les Heures Magiques“, created with 72andSunny Amsterdam. To access the program, check out the link using mobile. Adweek notes: For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover the City of Light with a variety of after-sunset activities. […]