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Nonprofit charity International Rescue Committee tapped Game of Thrones to record #RealmToTheRescue, a series of ads supporting humanitarian aid to refugees. More: Beginning Monday, public service announcements and videos featuring the show’s actors will appear urging support for the International Rescue Committee, a humanitarian relief organization that aids refugees. The ads will appear online exclusively, […]

Game marketing’s only getting more creative. Realm Pictures created an interesting interactive experience for IO Interactive, makers of the Hitman 47 game, allowing popular YouTubers like Smosh and the OpTic gaming esports team to ‘control’ a ‘real’ version of Agent 47 through voice commands. The agent, as instructed by the player, went through a detailed […]

This weekend marked a milestone in AI development: Google’s DeepMind AI, AlphaGo, beat legendary Korean player Lee Sedol, a 9 dan ranked player, at Go, a game which experts felt was a decade away from computer mastery. The score currently stands at 3-1 out of 5, so Lee has already lost the set, but the […]

Samsung’s VR headsets help millennials conquer their fears. Via Agency Cheil Worldwide, they got 27 participants to undergo four weeks of VR training to overcome their fears before facing real life applications of their skills. Fear of public speaking: Acrophobia (Fear of heights): Via adweek: Samsung backs up its research—conducted using its own smartwatches to […]

Volkswagen might be having legal troubles right now over its cars, but its Achtung! ad agency has produced another goofy video about a connected dog app. From the agency: Everything in our world is becoming more and more connected. Last year, Volkswagen demonstrated their typical brand of accessible innovation by introducing a stroller (https://www.youtube.com/watch?v=w-k2suYYXt8) that […]

We love fan films, especially gorgeous ones like this Star Wars fan video: “When a team of Jedi Knights stumble upon Maul’s training world, he’s forced to protect his identity and the nature of his training. Fantastic lightsaber battles ensue.” Titled Darth Maul: Apprentice, it was made by German resident Shawn Bu, and it took […]

Casting Call: The Project has 18 actresses read out real (and sexist) casting calls into the camera. Via adweek: If you needed evidence women are still stymied by stereotypes in ads and shows, look no further than this eye-opening and eye-rolling video. “Casting Call, The Project” features 18 women reading real casting notices into the […]

SpaceX successfully launched a communications satellite over the weekend, and then tried – as before – to land on an ocean barge. The attempt, like the past 4 tries, was unsuccessful, making it Robot Barge “Of Course I Still Love You” 5, Falcon 9 rocket 0. Ocean landings are tricky, but necessary for the future […]

The trailer for Loving Vincent is out, an animated film about Van Gogh’s life featuring a staggering 12 oil paintings per second by over 100 painters. With the advent of CGI, even in traditionally hand-drawn animation like Disney’s Princess films and Japanese anime, it’s small wonder that this work of love (and art) is gaining […]

Ariel India’s brilliant new #SharetheLoad campaign has gone viral. Via the Inspiration Room: Procter & Gamble laundry brand Ariel is running #ShareTheLoad, a campaign encouraging men to take their share of the household chores in India. Launched in 2015, the campaign began with the question, “Is laundry only a woman’s job?”. Ariel laundry packaging was […]