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Via creative agency SoulPancake, people from all ages answer the question “What is your purpose in life?”. Participants ranged from aged 6 to 105, and had a range of different opinions and perspectives, from adorable to philosophical. SoulPancake was founded by actor Rainn Wilson (aka Dwight Schrute from the Office) and his fellow Baha’i friends […]

Johnny Depp’s Mad Hatter stars in an interactive billboard in Disneyland – livestreamed from a studio, as part of a marketing drive for the upcoming sequel to the financially successful 2010 film, which grossed over $1 billion worldwide. First appearing as a still image, Depp’s Mad Hatter interacted with Disneyland guests via a video camera […]

Mat Maitland’s surrealist work for Komono watches is inspired by the art of René Magritte. The Belgian watch company’s campaign ad pays homage to the artist, a Belgian 20th Century master of surrealism, in a collection of 6 watches. According to Komono: His deceptively simple juxtapositions of day and night, of ordinary things in an […]

Off the street in Paris, this cool piece of wire art by Matthieu Robert-Ortis is a play on perspective, with an elephant on one side and a pair of giraffes on another, all the while looking like a fluid line drawing. It’s called La Révolution des Girafes, or “Revolution of the Giraffes.”. Viewed head-on, it […]

Pets with Credit is an adorable dogumentary imagining dogs using credit cards by Zulu Alpha Kilo for Interac Debit, illustrating the downsides of credit. It follows the life of Max, an 8 year old Australian Shepherd dog that struggles with the effects of credit card debt. Launched online on 10 April, the pets dogumentary was […]

In celebration of the start of Game of Thrones Season 6 and to promote their new Game of Thrones range of notebooks, Moleskine has remade the opening in paper using only paper architecture models. Created by Milan-based animation studio Dadomani, the stop motion video uses over 7,600 paper cutouts. That’s a crazy amount of effort […]

Agency life is a nature documentary in these six hilarious videos by the Variable, an agency in Winston-Salem, N.C. In a new online series called Adland Adventures, Variable mixes up nature footage with a David Attenborough-esque commentary describing the blow-by-blow agency action. Variable has called it “a mostly comedic expedition through the wild advertising wilderness.” […]

The first trailer for Graphic Means has just been released, exploring the history of graphic design before the advent of the desktop computer. It was previously a Kickstarter campaign that was funded in 2015. The film is meant to be released in 2017, with interviews from Ellen Lupton, Malcolm Garrett, Tobias Frere-Jones, Ken Garland and […]

China’s extreme fireworks: sheer spectacle in Nuanquan. Following an old tradition, these highly unusual fireworks are made by a specially trained blacksmith throwing molten iron at an old stone wall, creating one of the most death defying performance arts in the world. Located in Hebei province, five hours’ drive from Beijing, these fireworks at Nuanquan […]