We love

GS&P creates “Poverty Line Prices” campaign for Tipping Point Community to show people what shopping feels like for the very poor. Via Adweek: One in 10 Bay Area families (about 788,000 people in all) live below the poverty line. To raise awareness about this massive dissonance, San Francisco agency Goodby Silverstein & Partners took over […]

Lucian Read’s beautiful shot documentary The Stand at Standing Rock, features water protectors from the Standing Rock Sioux Tribe. Via MotherJones: Read’s latest short film, Mni Wiconi: The Standing at Standing Rock, turns a camera on the plight of Native Americans, a group that has been neglected and wronged perhaps more than any other in […]

GoPro has just launched its first scripted tv ad, which will roll out globally as part of its largest campaign yet, aimed at creating 1.4b+ impressions. Via Adweek: For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl. […]

“Ella” is a short film that tells the story of Ella Havelka, the 50-year-old Australian Ballet’s first indigenous ballet dancer. Via Broadsheet: When Ella Havelka was accepted into the Australian Ballet in 2012, as the company’s first Indigenous dancer in its 50-year history, it attracted a huge amount of positive media nationwide. Havelka herself was […]

Short film “Love, Dad” is shot in Manshiyet Nasir, a location of epic poverty near Cairo, and is about fatherly love in a narrative of sacrifice. Via Short of the Week: The film is shot in Manshiyet Nasir, a location of epic poverty near Cairo where over 60% of the city’s waste is processed. 25 […]

In its post election ad, AirBnB unveils its Community Commitment. All users must now sign this nondiscrimination pledge. Via Adweek: A diverse group of Airbnb hosts and staff representing various races and age groups appear in this minute-long film, “Accept,” which touts the service’s recently introduced Community Commitment. Poignant in its own right, the spot […]

A Jeep ad for Veteran’s Day features Old Faithful, WWII-era vehicle that was retired and awarded a Purple Heart designation. Via Adweek: The spot, which aired on Jeep’s social media channels this morning, pays tribute to “Old Faithful,” a WWII-era vehicle that was retired and awarded a Purple Heart designation after leading the United States […]

A trio of friendly Texan lawyers have decided to sing a ditty about pot, legalisation, and hefty fines, particularly regarding cooking stuff with it. Via TIME: Waco, Texas lawyers Will Hutson and Chris Harris want to help out their fellow Texans with some friendly advice when it comes to getting high—legally. In a beautifully harmonized […]

Things get strange for a chicken in this great short film by director Leonid Shmelkov, titled “Ohen’ Odinokiy Petuh”. We suspect that its popular English title is a mistranslation, but via Short of the week: Despite the somewhat unwanted imagery its, I suspect slightly mistranslated, title might put in your mind, Leonid Shmelkov’s Very Lonely […]

Nintendo give this person a job — this gorgeous fanmade short ad is Pokemon Advertising at its finest — combining nostalgia, the history of the game and sentimentality. Yes, it’s a strange world now where fans made ads for big A-list commercial games… director John Wikstrom’s work is in no way unusual in the scheme […]