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Solace is a beautiful animated interactive short film by Evan Boehm, exploring a dark future where marketing, addiction and DNA are interlinked. Via Short of the Week: Join director Evan Boehm on a kaleidoscopic journey through the unsettling childhood story of a boy trapped in a frightening spiral of addiction in interactive short Solace. Half […]

Via Cinefix: “Color is one of the most effective tools in a storyteller’s arsenal. From fiery red, to the coldest blue, a great filmmaker knows just what colors to paint on the screen. Move over light and shadow, lets take the color wheel for a spin! Here are the very best uses of color in […]

Modelo and its homage to small town diversity wins Adweek’s first Grand Arc award for innovative storytelling. Check it out! Via Adweek: Modelo’s celebration of small-town diversity, created in partnership with CNN’s branded content studio, Courageous, has taken home the top honor at Adweek’s first Arc Awards. The brand and studio, along with video network […]

What the world searched for in 2016: 72andSunny’s campaign for Google highlights the major events of 2016 in an entertaining (and depressing) ad. Via Google’s blog: It’s that time of year — when we look back at the last 12 months and reflect on the trends that defined the year in Google Search. From Powerball […]

ICYMI – FKA Twigs has directed and starred in a high energy ad for Nike Women, featuring a ton of athletes and dancers, set to “Trust in Me”. Via Adweek: The mesmerizing spot, for which Twigs served as creative director, director and mastermind, hypes Nike’s new Spring Zonal Strength Tights. The product gets a perfect […]

A student’s viral adidas fan commercial plays on nostalgia, highlighting the story of an elderly German former marathoner. Via Mashable: This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017. The 1m:40s commercial revolves around an elderly former German marathon runner. He’s spending a monotonous […]

The Coughing Billboard: great interactive advertising by Akestam Holst – it coughs whenever someone smokes near it, using smoke detectors. Via CNN: The innovative advertisement is paid for by a Swedish pharmacy chain that wants to encourage smokers to kick their smelly habit. At first glance, the digital screen positioned outside a metro station shows […]

Kyle Irving and Questlove play a mesmerising basketball and drums duet for Nike Basketball that debuted on Christmas Day. Via Vibe: Thanks to the drums and the rock, the newest Nike ad for Kyrie Irving’s signature shoe, the Kyrie 3s, is pretty awesome. In the 60-second commercial, The Roots’ Questlove can be seen sitting at […]

Hidden Figures is a film about the untold story of African American women working at NASA who were the brains behind the John Glenn orbital launch, a stunning achievement that restored the nation’s confidence, turned around the Space Race, and galvanized the world. The visionary trio crossed all gender and race lines to inspire generations […]

Supporting Film / Voor Film is about the experience and ritual of watching film, as seens through people of diverse perspectives. Via Short of the Week: A short film about film, Douwe Dijkstra’s Supporting Film is a collection of views and opinions about cinema and the effect is has on us. A must-watch for movie […]