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Genius is National Geographic’s first scripted show, with Geoffrey Rush playing Einstein. It looks like something out of a Netflix original series! Its Superbowl ad featured Einstein playing a Lady Gaga song, but the actual series is a serious one. Full extended trailer: Via Deadline: Genius is being written by up-and-coming writer Noah Pink, who […]

Iconic filmmakers the Coen Brothers were back this year with an ad for Superbowl, one playing heavily on nostalgia, for Mercedes Benz. Via Forbes: As much as the Super Bowl will be about the New England Patriots and the Atlanta Falcons, so too will it be about the battle for television advertisement. The annual event […]

Superbowl was on the 6th. You know what that means ad industry–a rollout of the most expensive ads in the ‘verse. Now that all the ads are out for Superbowl 2017, which ones were your favourite? This Melissa McCarthy ad for Kia is probably ours. Via Adweek: After putting Christopher Walken in a Super Bowl […]

You can now apparently turn lettering into fonts via Photoshop CC with Fontself Maker. We’d still highly recommend using/purchasing fonts from foundries, but this looks like a fun tool to try. Via the website: Fontself is democratizing type-making. We aim to open the gates of font creation to a broad audience of creatives, graphic designers, […]

The Narrow World is a great sci fi short by director Brent Bonarcorso, with impressive visual effects and a faux documentary feel. Via Short of the Week: Part faux documentary (similar to what Neil Blomkamp popularized in District 9) and part lyrical tone-poem (think Denis Villeneuve’s Arrival), director Brent Bonacorso’s The Narrow World is a […]

Every year at Super Bowl we look forward to Animal Planet’s alternative event, the Puppy Bowl XIII. This year’s no different. Via Adweek: Animal Planet’s mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain’t broke, don’t fix it. “We stick […]

The Coen Brothers have returned to the Super Bowl with an ad for Mercedes-AMG, soundtracked to Steppenwolf’s “Born to be Wild”. Via Rolling Stone: Ahead of Super Bowl 51, Mercedes unveiled their Coen Brothers-directed, Easy Rider-inspired ad that features that cult film’s star Peter Fonda. The minute-long commercial takes place in a Route 66 roadhouse […]

Jack Dorsey’s Square tells the success story of a Syrian refugee, the first installment in a series by the mobile payment company. Via Adweek: “We’re going to keep the American dream going, because this country is for everybody.” Those are the words of Yassin Terou, proprietor of Yassin’s Falafel House in Knoxville, Tenn. We meet […]

The Extraordinary Honey Bee by Häagen-Dazs is an upcoming VR experience intended to highlight the plight of honey bees with immersive advertising. Via Adweek: The brand, which has used its marketing to champion the beleaguered bees since 2008, debuted a trailer for its new virtual reality experience during the second day of the Brand Storytelling […]

They’ve actually done it. Made a video game film about Neko Atsume, a mobile game about collecting cats by leaving out food and toys. Is this going to be the first good film based on a video game? We hope so. Via the Guardian: The notoriously addictive game involves players populating a virtual backyard with […]