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Bwin has one of the better ads for the World Cup this year, a glossy whodunit including (old) stars of the game, including Diego Maradona. Via Totally Gaming: Aiming to utilise a cast of footballing icons, online betting operator bwin has launched its World Cup marketing campaign ‘Who Stole the Cup?’ The Hollywood-style heist serves […]

The Adidas ad for the 2018 World Cup is packed full of the beautiful game’s biggest stars, including Argentina’s Lionel Messi. Via Creativity Online: Yes, it features the likes of David Beckham, Paul Pogba and Lionel Messi, but the spot goes far beyond just soccer legends: in total, there are 56 well-known athletes, performers and […]

A genetically modified mosquito represents humanity’s single best chance to eradicate malaria on a global scale and save lives. Via Vox: Somewhere between 438,000 and 720,000 people were killed by the parasite in 2015. Seventy-two percent of those were kids younger than 5, and nearly 90 percent were in sub-Saharan Africa. Many more people infected […]

In Japan, a Buddhist funeral for robot dogs – a company gives a compassionate farewell to robot pets in a historic temple. Via National Geographic: A dog-shaped robot—as opposed to say, a dish on wheels with a built-in vacuum cleaner—represented a focus on entertainment and companionship. When Sony released the AIBO (short for “artificial intelligence […]

Tom Cruise is notorious (or famous?) for doing his own stunts in films, but even this stunt is a bit extreme for his standards. Via io9: The high altitude, low opening (HALO) jump is a means of airdropping military personnel into hostile territory undetected, developed in the 1960s by the United States Air Force. It’s […]

Top Swiss disability advocacy group Pro Infirmis has a new campaign titled “Everyone is equal. No one is more equal” which focuses on challenges. Via AdAge: Much to their chagrin, people with disabilities are just like everyone else. Because when life gets complicated or just really frustrating, we all respond in similar ways–often by swearing […]

Lurpak has such beautiful food ads, courtesy of W+K. This latest one is inspired by the fact that a lot of home cooks get their butter right out of the fridge without waiting for it to soften first. Via Adweek: While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to […]

Every year 36 Days of Type asks artists, designers, and others to submit typographic alphabet designs during a 36 day marathon. These are from Ben Huynh. Via This is Colossal: Designer Ben Huynh submitted animated letters for each day of the open call which he combined into a short film. The video presents his three-dimensional […]

The Sundance 2018 trailer is out! Sundance is an internationally renowned film festival, and it’s back in London this year. Via Short of the Week: Featuring a new short from Kangmin Kim, a director we’ve twice featured on the site with 38–39ºC and Deer Flower the ‘2018 Sundance Film Festival Short Film Tour’ programme features […]

The new Pooh film, Christopher Robin, seems to be about saving Christopher from a midlife crisis. Okay. Apparently, it will be very cute. Via Gizmodo: Debuted exclusively on The Ellen Show today, the new trailer for Christopher Robin paints a much fuller, and altogether more heartwarming, picture of the film’s story. The film sees a […]