https://www.youtube.com/watch?v=GKJMlq7Xh8I
Using immersive virtual audio and eye-tracking software, SapientNitro has created an Outcast trailer that makes fans think that they’re being possessed by a demon. Via Adweek:
“We wanted to really get across how scary this show was,” Mike Monello, Campfire chief creative officer, told Adweek. “We really thought about trying to create something that was as scary when your eyes are open as when they are closed to really put you in the mind space of the characters in the show who really can’t escape this horror.”
Outcast, from The Walking Dead creator Robert Kirkman, tells the story of a young man who has been living with a demon for most of his life. As he grows older he befriends a preacher to help him break free from this demon and finally live a normal life. Along the way, he encounters others like him and runs into some scary demon-filled situations, which viewers get a taste of in the immersive trailer experience.
Fans looking to get the full experience can visit PossessionBegins.com, plug in some headphones and turn on their webcams. All they need to do to start the experience is close their eyes and the demons voice kicks in. The eye-tracking software is able to detect when the viewer closes his or her eyes, which triggers the audio portion of the experience. As soon as the viewer opens their eyes, the software senses that as well and begins to play some of the frightening visual clips from the show.