The Westin hotel chain has partnered with McSweeney’s to create a hilarious campaign – the Out of Office Generator. The generator creates quirky OOO messages – as well as short videos for you to share on social media. Great satirical left-of-field campaign. It’s part of the hotel chain’s multi-million dollar “You Need Better Vacation Days” campaign launch. Via Reuters:
“Americans are taking fewer and fewer vacation days. So Westin has doubled its investment in the brand’s resorts campaign this year to remind guests that vacation days are only as good as you make them; and at Westin, guests leave feeling better than they did when they arrived,” said Bob Jacobs, Vice President, Brand Management, Westin Hotels & Resorts. “Launching with The Out of Office Generator will hopefully put vacation back in the minds of travelers and be responsible for a few laughs along the way.”
With an investment of more than $4 million in print and digital advertising over the next 12 months, the new campaign captures ski and sun resort destinations and the moments that reconnect guests when they stay at Westin Hotels & Resorts; for instance, paddle boarding near The Westin Maui Resort & Spa, Ka’anapali, skiing slope side at The Westin Snowmass Resort or hiking over beach dunes adjacent to The Westin Hilton Head Island Resort & Spa. These print vignettes will also come to life as 15 second videos on Westin’s social media platforms as well as on Delta flights throughout the country.