The Nike Chinese New Year ad is hilarious, playing on the hongbao tradition. A young girl keeps trying to escape her hongbao-giving aunt. Some context: hongbaos, or red packets, are lucky packets containing cash that are traditionally given out by married people to unmarried people during Chinese New Year (or for guests to give newly-married couples before their wedding dinner etc). Unmarried older people who are working may often try to give hongbaos anyway.