This recruitment ad for the New Zealand Police Force is hilarious, with a lot of typically kiwi understated humour and a witty script. It’s also, naturally, gone viral. Via News.com.au:
New Zealand Police have released the world’s “most entertaining recruitment video”. The video released on Facebook depicts a funny and thrilling police chase.
The opening line: “We want New Zealand to be the safest country in the world, but we can’t do it without your help.”
The video stars more than 70 police staff, including Commissioner Mike Bush. Several women and people from diverse ethnic backgrounds are also represented.
“Police want to attract more women, Maori, Pacific Islanders, and people from all other ethnicities and backgrounds to better reflect the communities we serve,” Constable Zion Leaupepe said, according to the NZ Herald.
The captain of New Zealand women’s rugby team Fiao’o Faamausili, who is also a police officer, stars in the video.
“Our primary audience is 18 to 24-year-olds, so it was a given we would use social media,” deputy chief executive of public affairs Karen Jones said.
At the time of writing, it had been viewed over 1.4 million times.
The video is fulfilling its purpose as well. “At 9am today there had been an 800 per cent increase in traffic to the New Cops website since the launch of the video. As well as this, 333 full profiles have been created by people interested in joining us,” Comissioner Bush said in a statement.