In this Monoprix ad campaign called Label of Love, a boy pursues a girl in a 4 minute cinematic film using… packaging labels? Via DesignTaxi:
It seems that romance somehow regularly blossoms from French supermarkets. Not long ago, Intermaché launched a funny, amorous ad that demonstrated how far a guy would go to win a girl’s heart through healthier food choices.
Now, French grocer Monoprix champions a boy’s romantic pursuit in its new saccharine film Label of Love. The ad is a part of its campaign, launched in partnership with agency Rosapark, to celebrate Monoprix’s 85 years. The cinematic four-minute film, directed by British duo Thirtytwo, was inspired by the supermarket’s witty and iconic product packaging.
“For years, the retailer’s generic products have gained attention for their creative packaging—in big, block letters set against a mono-color background, each product’s name is given through a play on words,” explained Rosapark in a press release.
The spot builds on these puns to tell the tale of a boy’s romantic pursuit, but that’s not all—come 22 May, Monoprix will be releasing additional, alternative conclusions to the story.
We all know that packaging plays a key part in selling a product. In many ways it’s your company’s ad on a shelf. Interested in more creative ideas like Monoprix? Give us a call.