Meanwhile in Paris, Brandalism hijacked over 600 ad spaces in Paris, replacing them with climate change related art:
Organized by the Brandalism project, the citywide sweep is meant to challenge the corporate takeover of the Paris climate talks, forming ads that target the link between corporations’ advertising with consumerism, global warming, and fossil fuel consumption. The posters reference many of the climate talks’ corporate sponsors including Air France, Dow Chemicals, GDF Suez (Engie). Many of the Photoshopped images use the same branding and voice as the original advertisement, forcing the audience to take a deeper look at the content of the hundreds of posters dotting their daily commute.
“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem,” said Brandalism’s Joe Elan.
More here.
Founded in 2012, Brandalism is an anti-advertising movement that began in London. In their first project, 26 British artists ran a ‘subvertising’ campaign, covering billboard adverts in Leeds, Manchester, Birmingham, Bristol and London with art. It’s since been taken up across the world, including in Australia and the USA. It was nicknamed ‘Brandalism’ as it fed into the ‘graffiti vs vandalism’ debate.