Mads Mikkelsen stars in a weird but compelling new ad for the Ford Edge, Le Fantome, where he is a hitman that falls in love with a car (??). We’re not sure whether it’s meant to be humour, or unintentional humour, because the Ford Edge clearly isn’t a luxury car, and its blocky, modern profile stands out weirdly against the dilapidated, beautifully filmed backdrop of the short film. Still, we’re great fans of Mads, who is always incredibly watchable, so… enjoy!
Credits
Agency: GTB
Chief Creative Officer: Julian Watt
Executive Creative Director: Bryn Attewell
Creative Director: Peter Hvid
Producer: Romila Sanassy
Group Business Director: Sarah Rosser
Account Director: Sian Patrick
Senior Account Manager: Luke Johnson
Account Executive: Mathilde Pors
Planning Partner: Stephen Wallace
President: Paul Confrey
Client Services Director: Fabio Ruffet
Director, Integrated Planning: Melanie Elliot
Prod Company: RSA Films
Director: Jake Scott
Exec Producer: Cindy Burnay
Editor: Joe Guest at Final Cut
Director of Photography: Mark Patten
Production Designer: Joseph Bennett
Photographer: Nigel Harniman
Cast
Le Fantôme: Mads Mikkelsen
The Widow: Barbara Steele
Hero Couple: Karin Perathoner and James Brown
The Kingpin: Jon Campling
Interpol Agent: Zarko Radic
Ford
Vice President, Marketing, Ford of Europe: Matthew Van Dyke
Marketing Communications Director, Ford of Europe: Anthony Ireson
Brand Content Manager, Ford of Europe: Lyn West
SUV Brand Content Manager, Ford of Europe: Chris Rushton