https://www.youtube.com/watch?v=EnR9ah0v1o4
Geico is on a roll, with another hilarious commercial starring a bunch of cute neighborhood kids and Ice T by the Martin Agency. Funny, if not as near the level of genius as Geico’s previous “Unskippable” ads. Via CampaignLive:
Rapper and actor Ice-T helps kids run a lemonade stand in the latest punny spot in Geico’s “It’s Not Surprising” campaign. The 30-second spot features starstruck pedestrians and an irascible Ice-T, as well as a behind-the-scenes video and a longer film for social in which the rapper explains the fundamentals of selling. It made its TV debut on Thursday night football during the rematch between the Carolina Panthers and the Denver Broncos.
And behind the scenes:
https://www.youtube.com/watch?v=BTvrp441ZbY
Credits
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director: Sean Riley
Art Director: Jesse Mitchell
Senior Copywriter: Ken Marcus
Copywriter: Ryan Durr
Executive Producer: Brett Alexander
Broadcast Producer: Brian Camp
Associate Broadcast Producer: Coleman Sweeney
Junior Broadcast Producer: Sara Montgomery
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: RadicalMedia
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Head of Production: Frank Dituri
Editorial Company: Running With Scissors
Editor: Drew Neuhart
Executive Producer: Brian Creech
Producer: Katherine Brackman
Color: Drew Neuhart
Stock Music: Lulatone