KFC’s Real Colonel Sanders returns in ads that combine old footage with new footage made to look old, resulting in a charming campaign. Via Adweek:
“We’ve had some amazing celebrity Colonels over the past two years, and each of them has put their own twist on our original Colonel Harland Sanders,” said George Felix, the company’s U.S. director of advertising. “But no one can play the Colonel like the Colonel can play the Colonel. Unfortunately, our original Colonel stopped making ads in the 1970s, so we utilized technology to bring him into the 21st century to sell modern-day offers like our $5 Fill Up and $10 Chicken Share himself.”
The man may be old, but the bucket is new.
Credits
Agency: Wieden+Kennedy Portland
Client: KFC
Campaign: “The Original Colonel’s Original Recipe”
Creative Directors: Jason Kreher, Freddie Powell
Copywriter: Heather Ryder
Art Director: Devin Gillespie
Producer: Nicole Kaptur
Account Team: Jesse Johnson, Rob Archibald, Lindsay Varquez
Executive Creative Directors: Jason Bagley, Eric Baldwin
Production Company: Smith + Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
Line Producer: Justine Madero
Director of Photography: Alwin Kuchler
Editorial Company: Joint
Editor: Steve Sprinkel
Post Producer: Chris Girard
Post Executive Producer: Jen Milano
VFX Company: Method Studios
VFX Supervisor: James Rogers
Senior Flame Artist: Ian Holland
VFX Producer: Jennie Burnett
Music and Sound Company: Walker
Mix Company: Lime
Mixer: Sam Casas
Producer: Susie Boyajan