https://www.youtube.com/watch?v=4AifbhAR–0
BACARDÍ x Kenzo Digital made a haunted house for Halloween, because why not. Via Adweek:
Staged inside a party at Brooklyn Navy Yard in New York, the haunted house installation was constructed in just three days and drew roughly 400 attendees including famous faces like Emily Ratajkowski, Alicia Keys and Baz Luhrmann.
The labyrinth-like experience was meant to be unlike a traditional haunted house, according to Kenzo Digital, the artist, director and founder of the immersive storytelling agency of the same name. It was also a way to create content for the brand.
“I’ve always wanted to do my own rendition of a haunted house and use some of the technologies from my past projects to essentially integrate them to create extreme tension and suspense from technology—but completely outside of the language or the tropes of a regular haunted house,” Digital said. “There’s no axe-man or blood or anything like that. I wanted to make something that was more along the lines of a Black Mirror or Suspiria.”
While just 400 people saw the effort in real life, the brand and agency considered how it would translate into the film above.
“I always think of experiences really as content,” said Digital. “What is the content or filmic interpretation that transmits energy, the vibe gives an idea of what happened, how grand the scale was.”