Heathrow Airport’s first ad campaign in its 70 year history features a little girl with a cute Owly luggage, heading through security and onto a plane. IMO, pretty much only a very young child would find navigating Heathrow remotely magical, but it’s a great spot, set to a nostalgic David Bowie song, “When I Live My Dream”. Created for Heathrow Airport by Havas London, which won the account in March, it’s part of a campaign celebrating Heathrow’s 70th anniversary, along with a competition tie in with Qantas, offering 70 people the chance to win ‘The Ultimate Trip’: a five-night stay in Sydney, Australia, travelling from Heathrow. Travellers are asked to share their favourite Heathrow stories to qualify. Via Heathrow:
Heathrow’s Chief Executive Officer John Holland-Kaye said, ‘Heathrow has been proudly connecting the UK to the rest of the world for 70 years. Our campaign subtly celebrates the work that goes on behind the scenes by more than 400 organisations to make flight possible at Heathrow. The story is told through the eyes our heroine who sees the result of the airport team’s work as touches of magic throughout her journey with Heathrow.’
Havas London’s Executive Creative Director Ben Mooge said: ‘We’ve seen so many stories that have started and ended at Heathrow over the last 70 years; from the Beatles departing for America to Princess Elizabeth landing as our Queen.”
“But just as importantly, every day Heathrow starts another of its millions of personal journeys, so we wanted to bring to life a small but universal one – the story of a little girl taking her bag on a first ever flight.”
Credits
Client: Heathrow Airport
Agency: Havas London
Executive Creative Director: Ben Mooge
Creatives: Barnaby Packham, Daniel Bolton
Group Business Director: Caroline Saunders
Senior Account Director: Julia Mahoney
Agency Producer: Kiri Carch
Assistant Producer: Femi Ladi
Production Company: Outsider
Directors: Dom and Nic
Producer: John Madsen
Director of Photography: Alex Barber
Editing: Ed Cheesman, Final Cut
Post: The Mill
Sound: Antony Moore, Factory