Check out this delicious “baked” animation for the Great British Bake-off by 4Creative. Beautifully made, and it’s making us hungry! Via Design Taxi:
Who doesn’t love a good bake? In this fresh-out-of-the-oven trailer for the upcoming season of The Great British Bake Off, agency 4Creative dedicates the one-minute spot to the show’s delicious subject in an all-singing, all-dancing, stop-frame animation.
The video was filmed in-camera, directed by Parabella and produced by Blinkink. Bakers and animators joined forces to bring to life a cast comprising 335 baked characters, from biscuits to loaves, that sing along to Paul McCartney and the Frog Chorus’ We All Stand Together.
“We knew we wanted to ‘bake’ an animation and take people to a warm and comforting place while blowing their eyeballs off their faces,” Mikey Please, co-founder of Parabella, explained to It’s Nice That. “It’s a challenging dichotomy. The show’s about wholesome, ordinary moments and we wanted to conjure that feeling, but also bring something new and fun and Channel 4-ish… Once we settled on the Frog song, a lot of ideas fell into place, celebrating Britain and togetherness, and the unifying force of baking.”
“Pretty much everything you see on camera is edible. That we used real cake, icing and bread, lent the film a crusty authenticity. It also meant that stuff crumbled, sunk in the oven, went too soggy, went too hard. Turns out bake-mation is similar to stop motion animation in that it’s riddled with little hiccups that become central to the final piece.”