Ford has designed a driveable, huge escape room in NYC to replace its usual test drive, in the hopes of attracting millennials. Via PCMag:
This weekend, Ford is combining forces with the popular Escape the Room game to show off the latest features of the new Ford Escape 2017, and we had a chance to check it out.
If you’re not familiar with Escape the Room, it’s basically just what it sounds like. You and a few others are trapped in a real-life room, where you have to use clues and teamwork to solve puzzles, find a key (or code), and, well, escape before a timer runs out. It’s supposed to build camaraderie and problem-solving skills. At least, that’s the typical scenario. In this case, it’s to help show off a new car in a pretty fun way.
We headed over to the Moynihan Station in New York City to take on multiple sets of puzzles, some of which required the use of the new Ford Escape SUV’s technology. A standard Escape the Room experience features just a single, more complicated room, but Ford’s version includes five discreet chambers with different types of puzzles. We won’t spoil the challenges for any event-goers, but they were generally pretty tough, and being on the clock was stressful!