Hilarious set of ads from the Effie Awards’ 2016 Call for Entries, of friends and family telling ad people their (cringeworthy) ad ideas. The series is titled ‘Not Every Idea is a Good Idea’, running on Facebook, Youtube and email blasts.
“Everyone who works in this business has been ‘pitched’ ideas by friends and family,” says senior copywriter Kristen Kriisa. “It’s not that they’re bad ideas necessarily. They just wouldn’t stand up to the realities we deal with on a day to day basis.”
More here.
About the Effie Awards
Promoting “Ideas that Work”, the Effie awards are presented in recognition of the year’s best advertising campaigns:
Introduced by the New York American Marketing Association in 1968, the Effie® Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is now held in 39 countries around the world with 2 regional programmes as well as a global competition.
The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.
The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.