https://www.youtube.com/watch?v=7X2m2WueNcU
Coca-Cola has gone back to the hand-drawn look with this adorable spot, ‘Man & Dog’. Created by W+K Portland with production company Psyop, the short film is about a depressed human and his excitable pet. Via the Inspiration Room:
“Sure, occasionally one dials 911 or wins America’s Got Talent, but for the most part, dogs are idiots. That’s why we love them,” animation director Todd Mueller told The Inspiration Room. “Dogs don’t see a heap of two-week old laundry; they see a castle ready to be defended, then napped in.”
“To truly appreciate the unique feeling of looking at the world through a dog’s eyes, we had to make sure that his moments really set themselves apart from the rest of the spot,” added animation director Kylie Matulick. “To achieve this, we did as much as we could to shift the feeling of the moment, from unique camera moves, the look and sound of the action. Things become brighter, more fanciful, and it’s clear that you’re seeing things in a new way.”
The hand drawn style was used in order to evoke emotions and perspectives in a way that would be difficult to achieve with common computer-created animation, as the view switches between the man and the dog.