A Chanel Bag causes all sorts of problems in this editorial Harper Bazaar film about the bag and its role in a friendship between two women. Via Adweek:
These kinds of films succeed best when they’re both aspirational and relatable—as in this one, where women can afford buying each other $3,600 handbags yet still fight over them. (By the same token, the idea that a Chanel Gabrielle bag could be more valuable than a friendship could be considered both hyperbole and yet possibly true.)
What’s undeniable is the charm of storytelling liberated from the hard sell, and from the stilted affectations of high-fashion TV spots.
“This is storytelling outside the confines of the 30-second spot, and really it’s just supposed to entertain,” said Beug. “The brief was minimal, and I loved having the freedom to shape the story and the narrative. Working with Annabelle Dexter-Jones was a total pleasure. She’s such an accomplished actress, the camera loves her and she brought the perfect amount of naughtiness to the role.”
“Lena’s ability to successfully merge high fashion and humor made this project different from anything I have ever edited,” added Cutting Room’s Chris Hellman. “This unique combination is what gives the piece so much sexiness and sass.