Catmageddon is a hilarious anti-smoking PSA that aired during the Grammys. Via Adweek:
The venerable anti-smoking initiative Truth has tried just about everything to get people to stop smoking: edgy teens, cowboys with electronic voiceboxes, even earnest appeals to our health and vanity. Now they’re pulling out the big guns.
Truth now says smoking is putting our nation’s cat videos at risk.
According to the ad below from 72andSunny, animals are twice as likely to get cancer (and die younger) if their owners smoke. Thus, quitting smoking is critical to staving off #CATmageddon, guaranteeing successors to Internet sensations like Keyboard Cat, Lil’ Bub, and Hamilton the Hipster … creating a better world for us all.