This strange, energetic ad for French network Canal+ takes cooking up a storm to new heights: it’s set in a commercial kitchen. Via Adweek:
One reason people go for over-the-top (OTT) services like Netflix is you don’t have to worry about channels anymore. You can just run it and have this broad array of awesome content at your fingertips. Barring HBO, channels are too dispersed to put up much of a fight against that kind of variety. They’re niches, and if you don’t fit into theirs, it isn’t likely you’ll visit the channel all that often.
Then there are bundles. Bundling is one of the things millennials would like to see vanish—you’re paying for a few channels you like, and getting a whole bunch you don’t care about. Even so, French network Canal+ has just released an energetic little ad that makes bundles feel a lot like … well, Netflix, frankly.
“Kitchen,” created by BETC Paris, takes place in a bustling kitchen. You know something is off when the eggs cracked over a bowl don’t drop yolks but shrieking velociraptors, ready for battle. Another cook walks by with a steaming city on a hot plate, while yet another scoops a tin of soccer players out with a spoon, like caviar.
There’s more where this came from. A wriggling cartoon character is sliced into colorful pieces, and a car chase ends tragically when one lands in a mound of flour … and the other is snapped up to be grated. Meanwhile, a carton marked “series” is set on the table, revealing warriors on ice waiting to be shelled.