Bob Beamon has an Olympics challenge for this year – if anyone can beat his 1968 long jump record, he’ll buy them a beer. Created by Crispin Porter + Bogusky Brazil, the ad was for AB InBev’s unbranded #WeAllLoveBeer campaign. Via AdWeek:
Beamon seems hopeful that someone else will finally take his top spot in the Olympic record books. He’s enjoyed the record for nearly 50 years, which is more than most athletes could ever dream of. While you won’t see Budweiser logos or any other AB InBev branding in the spot, #WeLoveBeer is described as “a movement to share stories and curiosities about beer. In association with AB InBev, the initiative’s goal is to show people that beer can be a part of a balanced lifestyle.”
The Beamon clip follows up a much different video for #WeLoveBeer, which in 2015 recorded the frequency with which women’s beer orders are put in front of the men they’re with. That video generated more than 6 million views.
Credits
Agency: CP+B Brazil
Campaign Name: The Golden Challenge
CCO: André Kassu e Marcos Medeiros
Creative Director: Marcelo Rizério
Creative Team: Luiz Paccillo, Nicholas Bergantin and Pedro Galdi
Producer: Renata Sayão, Fafa Oliveira e Fabíola Camilo
Planner: Caio Del Manto e Julia Prais
Account: Renata Wirthmann, Danielle Cabral e Malu Godoi
Media: Tiago Santos, Edson Melo, Rafael Takeshita, Fabiana Melo e Gabriela Pompiani
Project Manager: Denise Kotsubo
Website: Bull
Production Company: PBA Cinema
Director: Santi Dulce
Cinematography: Felipe Hermini
Editing: Fezão Barbieri
Sound Production: Satélite
Voice Over: Eric Holloway