In flight safety videos. For many of us, we struggle to pay attention after the 100th time that we’ve seen them. Air New Zealand, however, has had a killer run of great in flight videos. Check out their latest:
https://www.youtube.com/watch?v=ji65WI5QLZI
Created in partnership with Sony Pictures, the Men in Black video was created with the All Blacks rugby team. Previous videos include two Tolkien tie-ins which went very viral, particularly ‘The Most Epic Safety Video Ever Made’:
The Tolkien videos, in particular, are cleverly timed to coincide with the publicity run of much-loved film franchises. We’re excited to see what they’ll come up with next.
Credits (for Men in Black):
Advertising Agency: True, New Zealand
Senior Creative: Ian Sweeney
Executive Creative Director: Craig Pethybridge
Copywriter: Scott Moyes
Art Director: Mel Chardet
Creative Director: Dom Antelme
Production Company: The Sweet Shop
Director: Campbell Hooper
Producer: Andy Mauger
Executive Producer: Fiona King
Visual Effects: Beryl
Sound Design: Brendon Morrow
Group Account Director: Helen Prangley
DoP: Andrew Stroud
Agency Producer: Jozsef Fityus
Editors: Joey De Guzman, Damien Shatford
Photography: Fraser Clements
Retoucher: Karl Hugill / One White Chair
Post Production Producer: Hannah Walker
Production Designer: Rick Kofoed
Music + Sound Production: Liquid Studio
Senior Account Manager: Jess Standidge