Agency life is a nature documentary in these six hilarious videos by the Variable, an agency in Winston-Salem, N.C. In a new online series called Adland Adventures, Variable mixes up nature footage with a David Attenborough-esque commentary describing the blow-by-blow agency action. Variable has called it “a mostly comedic expedition through the wild advertising wilderness.”
Perilous Emails: “There is nothing more terrifying than thinking you have your creative workload under control only to find your email filled with ridiculous requests that ruin everything. Watch as a studio artist comes back from a long lunch to find their greatest fears realised.”
Nocturnal Desperation: With its back against the wall, the copywriter makes magic happen.
Legal: This video went through three rounds of revisions and a two-week approval process.
AAE vs GCD: Feedback is only an obstacle for the weak.
Design Process: Go inside the brain of a designer – hear its inner brilliance.
Credits:
Agency: The Variable
Executive Creative Director: Joe Parrish
Associate Creative Director: David Jones
Senior Designer: Matt Cook
Copywriters: Matteson Fields, Gary Bostwick
Video Editing: Emily Morgan
Sound Design: Hot Sake
Sound Mix: Groundcrew Studios
Voice Talent: James K. Flynn, Matteson Fields
Director of Account Management: David Mullen
Account Executive: Brandelynn Perry
Senior Project Manager: Kate Fenstermacher