economics

Selling it like it is – Why selling is so important to Marketing

By Gavel Markowski / October 16, 2013 / Comments Off

I’m in Greville Street, Prahran, Melbourne – heaven for the hip. Everything is so correct, it’s almost not. The right looks, going into the right stores, buying the right things, taking them home in the right cars. The people on the footpath are half my age. Most beautiful. Skinny little bodies bouncing along full of […]

Oh Save Me – Charities and Campaigns

By Gavel Markowski / October 16, 2013 / Comments Off

I’m at a swanky restaurant that has featured on TV and has a weird name, like 16 or 14 or something. I’m actually wearing a jacket, cause I was asked to very politely by the people organizing the function. It’s a weeknight and there’s a huge table with about 25 people on it, set in […]

Hardware Heaven – How to advertise Hardware Products

By Gavel Markowski / October 16, 2013 / Comments Off

I’ve got the remote in my hand. Glass in the other. First time I’ve sat down all day. I’m surfing the channels for something to take my mind off that which I can’t control. Like Iraq, Israel vs. Palestine, the higher Australian dollar and pointy shoes that ruin women’s feet. On comes one of the […]