branding
I’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]
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The following discussion is about how to build a brand for big property development. What to do, when, and why.
Read MoreIn the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]
Read MoreI’m sitting on the couch. I’m watching Two and a Half Men, which by the ratings makes me about 30% of the population. I’m feeling very male. I sniff under my arms for re-assurance. I’m glad I showered this morning. I’m almost tempted to get a beer and put my feet on the coffee table. […]
Read MoreI’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]
Read MoreIt’s 7.50 am, I’m watching the box for the weather, the ads come on. A cute looking guy (editor has deleted his name, as we might get sued) with blue eyes, thick black hair and a square jaw (I think he had a cooking show once) is walking through a farmers market. He says this […]
Read MoreI’m on a boogie board. Crashing into my 11 year old as he spins around on the wave next me. He banks left then slams into me again. This time my sunglasses fall off and I have to slip into the surf to find them. With my eyes open I reach down and grab them […]
Read MoreI’m at a friend’s beach house – half a dozen families doing the BBQ thing. The smell of Savvy Blanc mixes with sushi, burnt animal and a soft ocean breeze, making the air almost edible. The sound of kids pushing each other off trampolines and cracking heads mixes just as well with the clinking of […]
Read MoreChecking the Pulse – I wasted almost an hour of my time the other day with a grumpy guy who works in the yellow fats market (butter/margarine). He talked about the various ‘segments’ of his market. He talked about what the ads we showed him meant. To him. He debated the ‘premise’. The ‘brand values’. […]
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