age targeting

Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / Comments Off

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

The Roaring Forties – Marketing and Advertising to 40'somethings

By Gavel Markowski / October 20, 2013 / Comments Off

On the Southern Seas, at below 40 degrees latitude, there isn’t land from South America to Australia. About 20,000 kilometers of clear water. This is the place where the biggest waves in the world compete for the heavy-weight title. Piling on top of themselves, whipped by the wind, the waves pick up confidence, passion. Size. […]

Retire

By Gavel Markowski / August 16, 2013 / Comments Off

Get to know your local baby boomer: A psychological study into a group who don’t like you much. I’m out fishing with Don. He arrived at 5am. Because he’s “Not sleeping too well, and it’s going to be a beautiful day, and you can sleep when you’re dead and why do you need much […]